Sans Other Kelul 4 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, ui labels, modernist, friendly, artful, quirky, clean, distinctiveness, approachability, modern clarity, display impact, rounded, soft corners, flared terminals, open counters, geometric.
This typeface presents a clean, sans-based construction with subtly modulated strokes and gently rounded joins. Many terminals finish with slight flares or soft, tapered endings rather than blunt cuts, giving curves a drawn-but-controlled feel. Proportions lean geometric in the round letters, while several glyphs introduce distinctive shaping—such as a single-storey lowercase a, a hooked lowercase f, and an m built from smooth arch forms—creating a lively, non-mechanical rhythm. The capitals are relatively even and open, with a notable mix of straight-sided forms and broad, circular bowls; numerals follow the same smooth, slightly stylized logic.
It works well for branding systems and packaging that want a modern sans feel with extra character. The distinctive shapes make it especially effective for headlines, posters, and short editorial callouts, while its clean construction can also serve for UI labels or navigation where a friendly tone is desired.
The overall tone reads contemporary and approachable, with a mild eccentricity that keeps it from feeling generic. Its softened terminals and rounded geometry give it a friendly voice, while the idiosyncratic details add personality suited to expressive branding.
The design appears intended to bridge functional sans clarity with bespoke, signature-like details. By keeping overall structures simple but finishing strokes with soft flares and a few unconventional constructions, it aims to feel contemporary, approachable, and recognizable in display use.
In text, the design maintains clear separation between characters through open shapes and uncomplicated skeletons, but the distinctive terminals and a few unconventional letterforms become more noticeable at larger sizes. Curved glyphs (C, G, O, Q) emphasize the typeface’s smooth, circular theme, and the punctuation and figures visually match the same softened, gently flared finishing.