Sans Normal Ipnih 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, 'DIN Next' and 'DIN Next Cyrillic' by Monotype, 'Almarose' by S&C Type, 'Arthura' by Seniors Studio, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, handmade, retro, chunky, approachability, handcrafted feel, bold impact, nostalgia, rounded, soft, bouncy, irregular, inked.
A heavy, rounded sans with soft corners and slightly irregular contours that suggest a hand-cut or inked construction. Strokes are thick with gently modulated edges, producing a subtly wobbly silhouette rather than crisp geometric precision. Counters are compact but open enough to stay readable, and terminals often finish bluntly with small variations in angle and curvature that give the letters a lively, human rhythm. Overall spacing feels sturdy and poster-like, with round forms (O, Q, 0, 8) reading as slightly flattened circles and diagonals (K, V, W, X) kept broad and stable.
Best suited to short-to-medium headlines where its mass and personality can carry the message—posters, storefront or event signage, product packaging, and brand marks that want a friendly, handmade feel. It can also work for emphasis in editorial layouts or social graphics, while longer text is likely most successful when set generously with comfortable tracking and leading.
The tone is warm and approachable, with a casual, crafty personality that feels more like hand lettering than a clinical display sans. Its chunky presence and imperfect edges add humor and charm, leaning toward nostalgic, mid-century-inspired signage and playful packaging energy.
The design appears intended to deliver bold impact with an approachable, handcrafted voice—combining rounded sans fundamentals with deliberate irregularity to avoid a sterile look and to evoke analog printing or cut-paper lettering.
The numerals match the letters in weight and informality, with simple, bold constructions that favor silhouette clarity over fine internal detail. The texture created by the uneven edge treatment becomes more apparent at larger sizes, where it reads as intentional character rather than noise.