Script Peji 7 is a bold, wide, high contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, invitations, retro, friendly, confident, playful, romantic, display impact, handwritten charm, vintage flavor, friendly branding, brushy, looping, rounded, swashy, bouncy.
A slanted, brush-script style with thick, rounded strokes and crisp, tapered terminals that suggest pressure-driven writing. Letterforms are compact with relatively small counters and a low-to-moderate x-height, while capitals are larger and more decorative, featuring generous entry strokes and occasional swashes. Curves are full and bulbous, with smooth joins and a rhythmic, bouncing baseline feel; spacing reads slightly tight in text due to the heavy stroke and compact interiors. Numerals follow the same handwritten logic, with soft curves and weighty presence that keeps them visually consistent with the alphabet.
Best suited to short-to-medium display settings where its weight and script rhythm can be appreciated, such as branding wordmarks, product packaging, posters, and social graphics. It also fits invitations and greeting-style pieces where an expressive, handwritten formality is desired; for long paragraphs, larger sizes and generous line spacing help maintain clarity.
The overall tone feels nostalgic and upbeat, combining a formal script gesture with a casual, sign-painter friendliness. Its energetic slant and rounded forms read inviting and expressive, while the heavier stroke gives it a confident, headline-forward voice.
The design appears intended to deliver a bold, brushy script look that blends classic sign-style cursive with approachable, rounded shapes. It prioritizes personality and impact over minimalism, aiming for readable, energetic lettering that feels handcrafted and decorative.
Uppercase forms carry much of the personality through prominent loops and flourished strokes, while lowercase maintains a steady, connected-script cadence. In longer lines, the dense black color and compact counters increase visual texture, making it feel more like display lettering than a quiet text face.