Sans Superellipse Firoh 7 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Gorus' by Smartfont (names referenced only for comparison).
Keywords: headlines, sports branding, esports, posters, packaging, futuristic, sporty, tech, aggressive, industrial, speed, impact, modernity, branding, display, rounded corners, oblique slant, extended, compact apertures, ink-trap cuts.
A heavy, extended oblique sans with rounded-rectangle construction and softened corners throughout. Strokes are uniform and low-contrast, with broad, superelliptical bowls and counters that read as squared ovals. Many joins and terminals show chamfer-like cut-ins that act like subtle ink traps, creating crisp notches at interior corners and adding a mechanical rhythm. The overall texture is dense and fast, with tight apertures and a forward-leaning stance that emphasizes horizontal speed.
Best suited for short, high-impact settings such as headlines, posters, sports and esports identities, product marks, and bold packaging callouts. It also works well for tech-themed UI accents or section titles where a fast, engineered aesthetic is desirable, while longer text will feel dense due to the weight and compact openings.
The font projects a high-velocity, techno-forward tone—confident, forceful, and engineered. Its rounded-square geometry keeps it modern and friendly at the edges, while the sharp cut-ins and slanted momentum add urgency and performance energy.
The design appears intended to deliver a speed-oriented display voice built from superelliptical geometry: rounded enough to feel contemporary, but cut and angled to communicate motion and precision. The consistent low-contrast strokes and extended proportions support strong legibility at large sizes and a distinctive brand signature.
Figures and uppercase forms lean into a signage-like, modular feel, with consistent rounding and strategic cutouts that help separate shapes in bold settings. The sample text shows strong impact in large sizes, where the wide stance and tight counters produce a solid, headline-ready block.