Serif Normal Apbu 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazine, posters, packaging, elegant, dramatic, classic, fashion, display impact, luxury tone, editorial clarity, classic revival, didone-like, chiseled, crisp, formal, refined.
A high-contrast serif italic with sharply modulated strokes and pronounced thick–thin transitions. The letterforms are generously proportioned with a broad stance, giving capitals and lowercase a spacious, display-oriented presence. Serifs are crisp and tapered, often ending in fine points, while joins and curves show a smooth, calligraphic flow. Counters are fairly open and the italic slant is steady, producing a rhythmic, forward-leaning texture that stays clean at larger sizes.
Best suited to headlines, subheads, magazine layouts, and other editorial contexts where contrast and slant can be showcased. It also fits premium branding moments such as packaging, invitations, and fashion or lifestyle campaigns, especially when set at medium to large sizes with comfortable tracking.
The overall tone is polished and assertive, with a dramatic, high-fashion feel. Its sharp terminals and strong contrast evoke classic editorial typography and a sense of premium formality. The italic energy adds urgency and sophistication rather than casual motion.
The design appears intended to deliver a modernized classical serif italic for display use, emphasizing dramatic contrast, sharp finishing, and an expansive footprint. It aims to project refinement and authority while keeping a lively, directional rhythm through its consistent italic construction.
The numerals follow the same high-contrast logic, with angular accents and crisp finishing details that read as intentionally stylized. In text settings the strong contrast and narrow hairlines create a striking pattern, making it more comfortable as a headline or pull-quote face than as small, dense body copy.