Sans Faceted Ohlo 7 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Shtozer' by Pepper Type (names referenced only for comparison).
Keywords: posters, headlines, sports branding, signage, packaging, industrial, authoritative, athletic, retro, mechanical, impact, space saving, uniformity, branding, angular, faceted, octagonal, condensed, blocky.
This typeface is built from tall, condensed letterforms with heavy, even strokes and consistently faceted corners that replace most curves with straight planar cuts. Vertical stems dominate, while bowls and diagonals resolve into clipped, octagonal silhouettes, creating a tightly gridded, engineered rhythm. Counters are relatively small and rectangular, and terminals are mostly flat with chamfered joins, giving the alphabet a uniform, machined texture across uppercase, lowercase, and numerals.
It performs best in display settings where impact and a compact footprint matter—headlines, posters, logotypes, apparel graphics, and bold packaging. The narrow proportions make it useful for fitting long words into limited horizontal space while keeping a strong, block-like presence.
The overall tone is tough and no-nonsense, with a utilitarian, industrial flavor that reads as confident and commanding. Its sharp facets and compressed stance evoke signage, equipment markings, and sports or team branding, leaning retro without feeling ornamental.
The design appears intended to translate a geometric, cut-metal aesthetic into a practical display sans, emphasizing repeatable facets, tight spacing potential, and high visual punch. It prioritizes a consistent industrial construction over calligraphic variation, aiming for a strong, standardized voice across letters and numbers.
Lowercase forms largely echo the uppercase construction, reinforcing a strong all-caps feel even in mixed-case text. Numerals follow the same cut-corner logic and maintain a sturdy, poster-ready presence, with minimal softness anywhere in the design.