Sans Normal Urnam 10 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, logotypes, magazine, posters, branding, editorial, fashion, elegant, dramatic, refined, display elegance, luxury branding, editorial impact, expressive rhythm, hairline, calligraphic, flowing, airy, crisp.
A slanted, high‑contrast design with razor-thin hairlines paired with broad, dark main strokes. The letterforms show smooth, elliptical curves and a consistent rightward motion, with long entry/exit strokes and sharp terminals that often taper to needle points. Counters are generous and open, giving the face a light, airy texture despite the strong thick strokes. Proportions are lively and slightly irregular from glyph to glyph, contributing to an expressive rhythm in text.
This font is best used at display sizes where its hairlines and tapered details can render cleanly—fashion headlines, magazine spreads, brand marks, and refined poster typography. It can also work for short pull quotes or titling in editorial layouts where a sophisticated, high-contrast accent is desired.
The overall tone is polished and luxurious, with a runway/editorial sensibility. Its dramatic contrast and sweeping forms feel sophisticated and slightly theatrical, suited to high-end, style-forward communication rather than utilitarian reading.
The design appears intended to deliver an elegant, modernized italic voice with pronounced contrast and fluid movement, prioritizing visual drama and refinement. Its geometry and crisp tapering suggest a focus on stylish display typography and premium branding applications.
In the samples, the thin connecting strokes and long, delicate terminals become a key part of the texture, especially in combinations with diagonal forms. The numerals and capitals carry the same sharp, tapered detailing, creating a cohesive, display-oriented voice across letters and figures.