Sans Normal Afbav 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'TT Hoves Pro' by TypeType and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, friendly, dynamic, neutral, emphasis, clarity, versatility, contemporary tone, oblique, open counters, humanist, rounded, crisp.
This is an oblique sans with smooth, rounded construction and largely monolinear strokes. Curves are clean and continuous, with open apertures and generous counters that keep letterforms legible in running text. Proportions feel balanced and contemporary, with a straightforward skeleton, restrained terminals, and a consistent forward slant. The numerals follow the same rounded, even-stroke approach, reading clearly alongside the text.
It suits interface and product text where clarity and a contemporary tone are needed, as well as brand systems that want a clean sans with motion. The open forms and steady rhythm also make it a good option for editorial subheads, presentations, and short-to-medium passages where an italic voice is desired without becoming calligraphic.
The overall tone is modern and approachable, with a subtle sense of motion from the slant. It feels neutral and utilitarian rather than decorative, lending a crisp, contemporary voice that can still read as friendly due to its rounded forms.
The design appears intended as a practical oblique companion for modern sans typography—prioritizing clear shapes, even texture, and a forward-leaning emphasis suitable for highlighting and hierarchy while staying restrained and readable.
Spacing and rhythm appear even in the sample paragraph, with smooth joins and no sharp or overly stylized detailing. The italic angle is consistent across uppercase, lowercase, and figures, helping mixed-case text maintain a cohesive texture.