Sans Normal Ufred 1 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: editorial, branding, headlines, body text, reports, modern, authoritative, clean, formal, clarity, refinement, professional tone, text utility, editorial voice, crisp, open, brisk, structured, classic-leaning.
This font presents as a clean, readable roman with crisp, high-contrast strokes and smooth, confident curves. Proportions run on the open side, with generous counters and clear separation between strokes, helping letters stay distinct at text sizes. Terminals are predominantly straight and neatly cut, giving the design a structured, disciplined texture, while rounded forms remain even and controlled. Overall spacing and rhythm feel steady and text-oriented, with a slightly assertive presence in bold headlines.
It performs well in editorial layouts, reports, and other content-heavy applications where a crisp texture and high contrast can add refinement without sacrificing legibility. The sturdier presence also suits branding and headline work, especially when a clean, authoritative voice is needed across print or screen.
The tone is editorial and composed, balancing contemporary clarity with a more formal, publishing-friendly voice. It reads as confident and deliberate rather than playful, lending seriousness to headlines and a polished neutrality to longer passages.
The design appears intended to provide a polished, text-capable workhorse with a more refined contrast profile and a disciplined, upright stance. It aims to read clearly in paragraphs while offering enough character and sharpness to carry titles and display lines.
Round letters (like O/C) are smoothly drawn and consistent, while diagonals (V/W/X/Y) are sharp and well aligned, contributing to a crisp overall silhouette. Numerals appear clear and conventional, matching the letterforms in contrast and presence for mixed text settings.