Sans Superellipse Ognug 5 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont and 'Aago' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, labels, playful, chunky, friendly, retro, cartoonish, impact, approachability, retro display, compact economy, rounded, blocky, soft corners, compact, sturdy.
A heavy, compact sans with broad, rounded-rectangle construction and consistently softened corners. Strokes are thick and uniform, with minimal modulation and largely closed counters that read as small, punched-in shapes at display sizes. Curves resolve into superellipse-like bowls, while terminals stay blunt and squared-off, producing a sturdy, condensed rhythm. The lowercase shows simple, single-storey forms with short extenders and tight apertures, reinforcing a dense, poster-oriented texture.
Best suited to short, high-impact settings such as headlines, posters, packaging, labels, and logo marks where its dense, rounded forms can read as confident and friendly. It can also work for big UI headers or signage-style graphics when a soft, chunky presence is desired.
The overall tone is bold and approachable, leaning playful rather than formal. Its rounded geometry and chunky massing suggest a retro, comic-adjacent energy that feels friendly, slightly quirky, and attention-seeking.
The design appears intended to deliver maximum visual weight with a softened, geometric feel—combining blunt, compact proportions with rounded-rectangle curves to create an approachable display voice that stays clean and sans-like.
The letterforms create strong black shapes and a compact word silhouette, with tight internal space in characters like a/e/s and small counters in round letters. Numerals are similarly stout and simplified, matching the font’s soft-rectilinear geometry and keeping a consistent, impactful color across lines of text.