Serif Other Hiza 2 is a very bold, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, titles, dramatic, sporty, assertive, retro, cinematic, grab attention, suggest motion, project power, add flair, flared serifs, wedge terminals, swashy, angular, forward-leaning.
This typeface is a right-leaning, display-oriented serif with flared, wedge-like terminals and pronounced stroke modulation. Letterforms are broad and low in stance, with sharp joins, tapered entry/exit strokes, and a fast, slanted rhythm that keeps counters open despite the dense black shapes. Serifs read more as swept fins than bracketed details, and many characters show extended horizontal strokes and pointed ends that reinforce motion. Figures follow the same language, with wide, aerodynamic silhouettes and strong diagonal stress.
Best suited to large-scale settings where its aggressive slant, flared terminals, and contrast can carry the layout—such as headlines, posters, title cards, and brand marks. It can also work for energetic packaging or event graphics where a fast, sporty voice is desired, but it is less ideal for long passages at small sizes.
The overall tone is dynamic and forceful, with a sleek, performance-driven feel that suggests speed and impact. Its sharp, flared details and cinematic contrast give it a retro display flavor—confident, attention-grabbing, and slightly theatrical.
The design appears intended as an eye-catching display serif that combines classic serif cues with a streamlined, speed-inspired silhouette. Its wide stance and sweeping terminals prioritize immediacy and visual momentum over quiet readability.
In text, the italic angle and wide proportions create a strong horizontal flow, while the high-contrast cuts can cause interior shapes to visually merge at small sizes. The design’s signature look comes from consistent wedge terminals and tapered strokes, which read best when given enough size and spacing.