Sans Normal Hirif 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, packaging, friendly, modern, clean, approachable, techy, clarity, approachability, modernity, versatility, simplicity, rounded, geometric, smooth, open, minimal.
A rounded geometric sans with smooth, circular bowls and consistently softened terminals. Strokes are even and clean, with generous apertures and simple joins that keep letterforms open and legible. The uppercase set leans toward circular construction (notably C, G, O, Q) while the lowercase stays straightforward and single-storey in feel, maintaining a calm, uncluttered rhythm. Numerals are similarly rounded and clear, with softly curved shapes and minimal detailing.
Works well for interface copy and digital product typography thanks to its open shapes and calm, rounded construction. It also suits contemporary branding, headlines, and signage where a clean, friendly voice is needed, and holds up nicely for short paragraphs in marketing or informational materials.
The overall tone is friendly and contemporary, balancing a clean, engineered geometry with gentle rounded corners. It feels approachable and neutral rather than formal, making it well suited to product-forward and user-facing communication where warmth and clarity matter.
The design appears intended to deliver a modern, approachable sans that reads clearly while projecting a soft, human tone. Its geometry suggests a preference for simple circular logic and consistent curves, aiming for versatility across both display and text settings.
Round forms dominate the design, producing a cohesive texture in text and a distinctly smooth silhouette in display sizes. The letterfit appears comfortable and unforced, supporting readable word shapes without looking condensed or overly airy.