Sans Normal Afnur 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: branding, ui labels, posters, headlines, packaging, modern, friendly, dynamic, clean, approachable, approachability, modern clarity, forward motion, geometric simplicity, rounded, oblique, geometric, smooth, soft terminals.
A rounded sans with a consistent oblique slant and smooth, low-contrast strokes. The forms lean toward geometric construction—circular bowls and clean, open apertures—while keeping corners gently softened rather than sharp. Uppercase proportions feel balanced and contemporary, and the lowercase shows straightforward, single-storey shapes (notably in a and g) with even rhythm and tidy joins. Numerals are clear and sturdy, with rounded counters and a slightly forward-leaning posture that matches the letters.
This font works well for contemporary branding and packaging where a friendly, modern voice is needed. The oblique stance and rounded geometry make it especially effective in headlines, posters, and short-form messaging, and it can also serve UI labels or interface copy where a clean, personable tone is desired.
The overall tone is modern and friendly, with an energetic forward motion from the italic angle. Rounded curves and softened terminals keep it approachable, while the tidy geometry and even texture make it feel organized and contemporary rather than playful or retro.
The design appears intended to deliver a modern sans that feels approachable and energetic, combining geometric clarity with rounded warmth and a built-in italic momentum. It prioritizes clear shapes and a smooth reading rhythm for prominent display and brand-forward text.
The italic is integrated into the design (not just a slanted roman), giving diagonals and curved strokes a cohesive flow. Counters remain open at text sizes, and the stroke endings appear clean and minimal, supporting a crisp, uncluttered texture.