Sans Normal Afmuz 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Arazatí' by TipoType and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, dynamic, clean, friendly, sporty, forward motion, clarity, approachability, modern utility, oblique, humanist, rounded, open, smooth.
A smooth, oblique sans with rounded construction and consistently low contrast. Curves are generous and elliptical, giving bowls and counters a soft, open feel, while terminals are largely clean and unembellished. The slant is steady across uppercase, lowercase, and numerals, and the proportions favor clear interior space over tight apertures, helping letters stay distinct at a glance. Overall rhythm is lively and slightly forward-leaning, with even stroke color and straightforward geometry.
This font suits brand systems that want a modern, active feel, as well as headlines and poster typography where the oblique stance can add momentum. It should work well for UI labels, dashboards, and wayfinding or signage applications where clear counters and consistent stroke color support legibility in short bursts of text.
The tone feels contemporary and energetic, with a friendly approachability created by the rounded shapes and open counters. The consistent slant adds motion and urgency without becoming aggressive, producing a practical, upbeat voice.
The design appears intended to deliver a clean, contemporary sans with built-in motion via an oblique angle, balancing straightforward readability with a rounded, approachable character for general-purpose display and interface use.
Uppercase forms read sturdy and stable despite the oblique angle, while lowercase shapes keep a simple, workmanlike structure that supports quick scanning. Numerals follow the same smooth, rounded logic, maintaining a cohesive texture in mixed alphanumeric settings.