Cursive Wiha 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, invitations, casual, lively, friendly, personal, playful, handwritten feel, warmth, energy, informality, expressive headlines, brushy, fluid, slanted, looping, textured.
A slanted, brush-pen cursive with smooth, continuous strokes and gently tapered terminals. Letterforms show a consistent rightward lean and a rhythmic, handwritten baseline with subtle bounce. Strokes carry light-to-moderate pressure shifts, creating soft thick–thin modulation and occasional darker joins where curves overlap. Forms are compact and slightly condensed, with rounded bowls, open apertures, and frequent entry/exit strokes that encourage flowing connections in text.
This style works best for short-to-medium lines of expressive copy—brand taglines, café or product packaging, event invites, and promotional headlines—where a handwritten warmth is desired. It can also serve as an accent face paired with a neutral sans for readability in longer text blocks.
The overall tone feels informal and personable, like quick marker lettering used for notes, menus, or packaging copy. Its energetic loops and brisk slant add a sense of motion and spontaneity, keeping the voice upbeat and approachable rather than formal.
The design appears intended to capture the speed and charm of real brush handwriting while staying consistent enough for repeatable typesetting. It emphasizes fluid connectivity, a confident slant, and friendly shapes to communicate an easygoing, contemporary script look.
Capital letters are simplified and swift, often resembling single-stroke constructions with minimal ornament, while lowercase shows more looping in letters like g, y, and j. Numerals follow the same brushy handwriting logic, with rounded shapes and a drawn-on feel that matches the alphabet. Texture remains clean at display sizes, with just enough irregularity to retain a hand-rendered character.