Sans Normal Vinuj 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'FF Good' by FontFont, 'FS Me' by Fontsmith, 'Korb' by JCFonts, 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, contemporary, assertive, friendly, add momentum, increase impact, modernize tone, improve clarity, slanted, rounded, smooth, compact, brisk.
A slanted sans with heavy, smooth strokes and broadly rounded bowls. Curves are built from soft, elliptical shapes with minimal contrast, while joins and terminals stay clean and uncomplicated. The uppercase reads compact and sturdy with simplified geometry, and the lowercase keeps a straightforward, single-storey construction (notably in a and g) that reinforces a modern, utilitarian rhythm. Numerals follow the same rounded, high-impact feel, staying open and legible at display sizes.
Best suited to headlines, short blocks of emphasis, and branding where you want impact with a smooth, modern feel. It works well for sports and lifestyle identities, promotional graphics, packaging callouts, and UI moments like badges or feature labels where a dynamic voice is helpful.
The overall tone is energetic and forward-moving, with a sporty, contemporary confidence. Its rounded forms keep it approachable, while the pronounced slant and dense color give it a sense of urgency and momentum.
The design appears aimed at delivering a bold, fast, contemporary sans voice that stays friendly through rounded construction. It emphasizes immediate readability and strong presence, optimized for attention-grabbing display and energetic messaging.
The slant is consistent across caps, lowercase, and figures, creating a strong directional flow in text. Counters remain relatively open for the weight, and the shapes prioritize clarity and punch over delicate detailing.