Sans Normal Igdiv 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: kids branding, packaging, posters, headlines, social graphics, playful, friendly, casual, handmade, bubbly, approachability, playfulness, handmade feel, display impact, rounded, soft terminals, chunky, informal, quirky.
A rounded sans with thick, even strokes and softly blunted terminals throughout. Curves dominate the construction, with generous bowls and open counters, while joins stay smooth and slightly swollen, giving a subtly hand-drawn feel. Proportions are moderately wide with bouncy spacing and a gently irregular rhythm that reads intentional rather than rough. The lowercase shows a compact, sturdy structure with simple, single-storey forms and rounded shoulders; numerals are similarly bulbous and straightforward, designed to match the letters’ weight and softness.
Well suited to informal branding, children’s products, packaging, and signage where a friendly, rounded voice is needed. It also works effectively for posters, short headlines, and social media graphics that benefit from a bold, bubbly presence.
The overall tone is warm and approachable, with a cheerful, kid-friendly personality. Its soft edges and slightly wobbly, handmade cadence make it feel conversational and lighthearted rather than formal or technical.
The design appears aimed at delivering a soft, approachable sans with a hand-rendered charm—prioritizing rounded forms, smooth joins, and a lively rhythm to create an inviting, playful reading experience.
The font holds up well at display sizes where its rounded corners, plump bowls, and lively spacing become part of the character. In dense paragraphs, the heavy color and playful irregularity create a strong graphic texture, prioritizing personality over strict typographic neutrality.