Sans Normal Subel 7 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, retro, approachable, soft, playful, approachability, readability, retro warmth, brand character, rounded, humanist, blunt terminals, open counters, low stress.
A rounded, humanist sans with smooth curves and subtly modulated strokes. Corners are softened and terminals are blunt, giving forms a cushioned look while staying clean and legible. Proportions feel generously wide with open apertures and roomy counters, and the rhythm is even rather than rigidly geometric. Uppercase shapes are simple and steady; lowercase shows gentle, slightly calligraphic shaping with single-story forms and a soft, hooked feel in some joins.
Well suited to brand identities that want a welcoming, contemporary-but-classic voice, as well as packaging and labels where rounded shapes read as friendly and tactile. It performs confidently in headlines and posters, and its open counters make it a practical option for signage and short-to-medium editorial blocks.
The overall tone is warm and approachable, with a lightly retro flavor reminiscent of mid-century signage and friendly editorial typography. Its rounded finishes and open shapes keep it conversational rather than technical, making it feel inviting and easygoing in longer text as well as in display sizes.
The design appears intended to balance clarity with charm: a straightforward sans structure softened by rounded terminals and gentle modulation. It aims for broad usability while adding a distinctive, personable character that stands out without becoming decorative.
The numeral set is similarly rounded and clear, matching the letterforms with consistent stroke endings and open interiors. Round letters (O, C, G, Q) read cleanly, while diagonals (V, W, X, Y) keep a softened, slightly lively stance that avoids sharpness.