Sans Normal Amlih 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Ardena' by Fincker Font Cuisine, 'Malva' by Harbor Type, and 'Calima' by JCFonts (names referenced only for comparison).
Keywords: ui text, brand systems, signage, headlines, packaging, clean, modern, friendly, neutral, functional, legibility, clarity, versatility, modernity, simplicity, geometric, open, rounded, clear, straightforward.
A clean sans with largely geometric construction and smooth, continuous curves. Strokes are uniform and sturdy, with broad, open counters and generous interior space in letters like O, P, and e. Terminals are mostly straight and crisp, and the overall rhythm feels evenly spaced with a slightly expansive footprint that gives letters room to breathe. The lowercase uses simple, single-storey forms (notably a and g), and the numerals are clear and pragmatic, matching the letterforms’ steady proportions.
This font suits interface copy and product communication where clarity and steady texture are important. It also works well for contemporary branding, wayfinding, and short headlines that benefit from a clean, geometric presence without feeling severe.
The tone is modern and approachable, projecting clarity and everyday usability rather than elegance or strong stylistic attitude. Its rounded geometry and open shapes keep it friendly, while the disciplined, even stroke work maintains a matter-of-fact, professional feel.
The design appears aimed at a dependable, general-purpose sans: simple geometry, open apertures, and consistent stroke behavior prioritize legibility and an unobtrusive, modern voice across a range of sizes.
The sample text shows consistent color and stable spacing across mixed-case settings, helping paragraphs remain readable and calm. Diacritics and punctuation visible in the sample sit cleanly within the same straightforward design logic as the letters.