Cursive Umrik 2 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, social media, posters, invitations, friendly, casual, playful, approachable, lively, handwritten feel, expressive headlines, casual branding, friendly tone, brushy, fluid, loopy, rounded, expressive.
A slanted, brush-pen style script with lively stroke modulation and tapered entry/exit terminals. Letterforms lean right with rounded bowls and occasional looped constructions, creating a flowing rhythm that reads as handwriting rather than formal calligraphy. Strokes show clear thick–thin contrast and soft, slightly irregular joins that enhance the hand-drawn feel. Capitals are more gestural and varied in structure, while lowercase maintains a consistent cursive texture with compact counters and narrow overall spacing.
Works well for branding moments that need a human touch—logos, packaging callouts, café or boutique signage, and social graphics. It also suits invitations, greeting cards, and posters where a friendly, hand-lettered headline is the focus, rather than dense small-size reading.
The font conveys an informal, personable tone—warm and upbeat, with a spontaneous note-taking or hand-lettered charm. Its energetic curves and brisk slant feel conversational and modern, leaning more playful than elegant.
Likely designed to emulate quick, confident brush handwriting with enough consistency for repeated use in headlines and short phrases. The emphasis appears to be on expressiveness and smooth cursive flow while keeping letterforms clear and recognizable.
Numerals follow the same brush-script logic with rounded forms and tapered ends, blending well with the letters in mixed text. The sample text shows smooth word-shapes and a cohesive texture at display sizes, with the strongest personality coming through in capitals and looped ascenders/descenders.