Sans Normal Bidag 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, packaging, modern, neutral, confident, friendly, utilitarian, clarity, versatility, modernization, legibility, geometric, clean, solid, compact, open apertures.
A sturdy, geometric sans with smooth circular bowls and a consistent, low-contrast stroke that keeps color even across words. Proportions read as balanced and slightly compact, with a clear, moderate x-height and straightforward vertical stress. Curves are round and controlled (not overly softened), while joins and terminals stay crisp and functional. Counters are generally open and readable, and the numerals follow the same simple, contemporary construction for a cohesive text-and-display rhythm.
Works well for brand wordmarks, product packaging, and headline systems that need a solid, contemporary sans voice. The uniform stroke and open shapes also suit UI labels, navigation, and short blocks of text where clarity and consistent texture matter.
The overall tone is modern and no-nonsense, projecting clarity and reliability without feeling cold. Its rounded geometry adds a mild friendliness, making it suitable for straightforward communication that still wants a contemporary presence.
Designed to provide a dependable geometric sans for general-purpose use, balancing a strong presence with clean readability. The consistent construction suggests an emphasis on versatility across branding and interface contexts while keeping a straightforward, contemporary look.
The sample text shows steady spacing and consistent glyph rhythm, producing an even, authoritative texture in paragraphs. Uppercase forms feel stable and sign-like, while lowercase maintains clear differentiation between similar shapes, supporting fast scanning in mixed-case settings.