Sans Superellipse Jutu 3 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, assertive, industrial, sporty, posterish, compact, impact, signage, brand stamp, geometric consistency, display legibility, blocky, condensed feel, square-shouldered, rounded corners, ink-trap like.
A heavy, block-driven sans with squared counters and rounded-rectangle (superellipse) construction throughout. Strokes are thick with tight apertures and compact interior spaces, creating a dense color on the page. Terminals are mostly flat and abrupt, but corners are softened, and several joins show triangular notches that read like ink-trap detailing. Proportions lean tall and vertical, with simplified geometry and minimal modulation across the set.
Best used at display sizes where its dense weight and squared geometry can deliver maximum impact—titles, posters, event graphics, labels, and bold brand marks. It can also work for short UI labels or wayfinding-style signage when a compact, authoritative voice is needed, but extended paragraphs will feel heavy and crowded.
The overall tone is forceful and utilitarian, with a punchy, no-nonsense voice suited to attention-grabbing headlines. Its compressed counters and squared forms suggest industrial signage and sports branding, while the softened corners keep it from feeling overly sharp or aggressive.
The design appears intended to deliver a modern, high-impact sans built from rounded-rectangle shapes, prioritizing solidity, consistency, and strong silhouette recognition. The notched joins and tight counters suggest an emphasis on print/display robustness and a distinctive, engineered texture.
The uppercase appears especially strong and uniform, while the lowercase keeps the same blocky logic with single-storey forms and compact bowls. Numerals are equally bold and structured, designed to hold their shape at large sizes and remain visually consistent with the caps. Spacing feels tight in running text, emphasizing impact over airy readability.