Serif Other Amla 14 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, playful, retro, whimsical, chunky, storybook, add personality, retro display, friendly impact, playful charm, rounded, bulbous, soft terminals, bracketed serifs, ink-trap feel.
A very heavy, rounded serif with pronounced, blobby bracketed serifs and soft, swelling terminals. Strokes are thick and gently modulated, with curves that feel inflated and slightly irregular, creating a lively texture. Counters are generally open but small relative to the weight, and the overall rhythm is bouncy with noticeable variation in letter silhouettes, especially in the lowercase. The numerals match the same bulbous construction, maintaining strong, dark typographic color.
Best suited to display applications such as headlines, posters, packaging, and book or album covers where a bold, characterful tone is desired. It can also work well for short branding phrases, labels, and playful editorial callouts where its chunky serifs can be appreciated at larger sizes.
The face reads as warm and humorous, with a retro display flavor that suggests hand-set type, signage, or cartoon title cards. Its friendly, cushiony forms feel approachable and slightly mischievous rather than formal or restrained.
The design appears intended to deliver maximum personality and presence through oversized, rounded serifs and soft, swollen stroke endings. It prioritizes charm and memorability over strict regularity, aiming for a vintage-meets-whimsical display voice.
In paragraph settings the heavy weight creates strong impact but can tighten internal space in smaller sizes; it performs best when given generous size and breathing room. The distinctive, rounded serifs and terminals provide a clear “character” that will dominate a layout, making it more suitable as a voice font than a neutral workhorse.