Sans Normal Adlog 17 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, ui labels, signage, modern, clean, sporty, direct, confident, clarity, modernity, momentum, versatility, neutrality, oblique, geometric, rounded, monoline, open counters.
A clean sans with a consistent oblique slant and smooth, monoline strokes. Letterforms lean on rounded geometry—near-circular bowls and open apertures—paired with straightforward, mostly squared terminals. Proportions feel generously set with broad capitals and stable, even rhythm; curves are kept tidy and the overall texture stays uniform across letters and numerals. Figures are simple and sturdy, matching the same calm stroke behavior and rounded construction seen in the alphabet.
Well suited to contemporary branding and display settings where a clean, energetic voice is needed—headlines, posters, packaging, and campaign graphics. Its uniform texture and open forms also make it a practical choice for short UI labels, navigation, and signage where quick recognition matters.
The tone is modern and no-nonsense, with a brisk, active energy from the slant. Its rounded geometry keeps it approachable, while the crisp, uniform strokes read as practical and contemporary rather than decorative.
The design appears intended to deliver a straightforward, modern sans voice with a built-in sense of motion. By pairing geometric roundness with an oblique posture and restrained detailing, it aims to stay versatile and legible while feeling active and current.
The italic angle is evident in both uppercase and lowercase, giving lines a forward motion without sacrificing clarity. Round characters like O, Q, 0 and the lowercase bowls remain balanced and open, supporting clear word shapes in running text.