Sans Superellipse Jura 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FX Nukari' by Differentialtype (names referenced only for comparison).
Keywords: sports branding, team jerseys, posters, headlines, logos, sporty, dynamic, retro, muscular, punchy, impact, speed, branding, headline, energy, slanted, blocky, rounded corners, compact, high-impact.
A heavy, slanted sans with broad, rounded-rectangle construction and tightly controlled apertures. Curves and counters read as squarish superellipses, with softened corners and a consistent, sturdy stroke. Terminals are blunt and slightly angled, producing a compact, forward-leaning rhythm; several letters show subtle ink-trap-like notches and cut-ins that sharpen joins and keep counters open at display sizes. Overall spacing feels firm and economical, reinforcing a dense, logo-ready silhouette.
Best suited for high-impact display work such as sports identities, teamwear numbers, event posters, punchy headlines, and compact logo wordmarks. It can also work for short UI labels or packaging callouts where a bold, energetic voice is needed, but its density and slant make it less ideal for long-form text.
The tone is fast and assertive, evoking athletic branding and mid-century-to-’90s display typography. Its rounded block forms keep it approachable, while the steep slant and chunky mass add urgency and impact.
The design appears aimed at delivering maximum presence and speed: a sturdy, rounded-rect geometry paired with an aggressive slant for motion, plus small interior cut-ins to keep shapes from clogging in heavy settings.
Numerals and caps maintain the same squared-round logic, giving headlines a unified, engineered feel. The italic angle is strong enough to read as motion even in short words, and the squarish counters help preserve clarity in bold settings.