Sans Superellipse Otlag 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Miura' by DSType, 'Florin Sans' by Fonts With Love, 'Frio' by Lamatas un Slazdi, 'Azbuka' and 'Prelo Condensed' by Monotype, and 'Etelka' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, playful, confident, impact, approachability, modernity, clarity, rounded, blocky, soft corners, compact, sturdy.
A heavy, monoline sans with rounded-rectangle construction and softened corners throughout. Curves tend to resolve into squared-off bowls and counters, giving round letters a superellipse feel rather than true circles. Terminals are mostly flat and blunt, joins are clean, and vertical strokes read as sturdy columns; diagonals (V, W, X, Y) are slightly splayed and simplified. Lowercase forms are compact and robust, with single-storey a and g, a short-armed r, and a utilitarian, straight-sided s; figures are similarly blocky with rounded corners, including a plain, readable 1 and an angular 4.
Best suited for headlines, short statements, and brand marks where a bold, friendly presence is needed. The squared-round shapes and strong color make it effective for packaging, event posters, signage, and UI display text at larger sizes, especially when you want modern warmth without a script or overly geometric feel.
The overall tone is approachable and upbeat, with a distinctly contemporary, slightly “techy” friendliness. Its rounded squareness keeps it from feeling harsh, while the dense weight and simplified forms add confidence and impact, making it feel energetic and poster-ready rather than delicate or formal.
The letterforms appear designed to combine strong visual impact with approachable softness by basing curves on rounded rectangles. The consistent monoline construction and simplified details suggest an intention to stay legible and cohesive while delivering a contemporary, energetic voice.
The design emphasizes consistent stroke thickness and a tight, efficient silhouette, which helps maintain clarity at large sizes. The rounded-square geometry creates a cohesive rhythm across both uppercase and lowercase, and the punctuation in the sample text appears sturdy and utilitarian (notably the ampersand and apostrophe).