Script Pozo 2 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: branding, posters, packaging, headlines, invitations, playful, friendly, casual, retro, handmade, hand-lettered feel, display impact, approachability, nostalgia, rounded, brushy, bouncy, soft, textured.
A chunky, brush-like script with rounded terminals and softly swelling strokes that suggest marker or paint-pen lettering. Letterforms lean mostly upright and keep a steady rhythm, but widths vary slightly for an organic, hand-drawn feel. Curves are generous and countershapes are compact, producing a dense, dark color on the page. Connections are not consistently continuous; many letters feel loosely joined or individually written, with occasional entry/exit strokes that imply cursive flow without strict linking.
This font is well suited to short, high-impact applications such as logos, product packaging, café or boutique signage, posters, and social media graphics. It can also work for invitations and greeting-style collateral where an informal, hand-lettered voice is desired, especially at display sizes where the rounded brush details remain clear.
The overall tone is warm and approachable, with a bouncy, conversational energy. Its heavy, rounded shapes read as cheerful and a bit nostalgic, like hand-lettered signage or craft branding. The imperfect brush edges add a personable, homemade character rather than a formal calligraphic one.
The design appears intended to deliver a bold hand-lettered look that feels personable and energetic, combining brush-script cues with sturdy, rounded shapes for strong display presence. It prioritizes warmth and visual punch over strict uniformity, aiming for an authentic handwritten rhythm in both uppercase and lowercase.
In longer text, the bold stroke and compact counters create strong impact but can reduce clarity at smaller sizes. The numerals are similarly rounded and weighty, matching the alphabet’s casual brush rhythm and giving figures a friendly, informal presence.