Sans Superellipse Pogay 1 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Corso' by Dominik Krotscheck, 'FF Clan' by FontFont, 'TT Bluescreens' by TypeType, and 'Koroleva Umka' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, assertive, utilitarian, modern, space-saving, impact, clarity, modern geometry, blocky, square-shouldered, compressed, sturdy, high-impact.
This typeface is a tightly condensed, heavy sans with compact proportions and a strong vertical emphasis. Curves and counters are built from rounded-rectangle geometry, giving bowls and terminals a squared-off, superellipse feel rather than fully circular forms. Strokes are consistently thick with minimal modulation, and many joins and corners read as crisp, with occasional softened rounding to keep the texture even. The lowercase is tall and narrow with short extenders, while the overall spacing is economical, creating a dense, high-ink rhythm in text.
Best suited to display settings where space is tight and impact is needed—headlines, posters, packaging, and branding systems that benefit from a compact, forceful voice. It can also work for short UI labels or signage where a dense, high-contrast silhouette helps words stand out, though long passages may feel visually heavy.
The overall tone is bold and no-nonsense, with an industrial, poster-ready presence. Its compressed build and squared curves give it a contemporary, functional feel—confident and attention-seeking rather than delicate or bookish.
The design appears intended to maximize visual impact and space efficiency while maintaining clean sans readability. Its rounded-rectangle construction suggests a deliberate, modernized geometry aimed at producing a strong, consistent texture in bold display typography.
Round letters like O/Q and bowl forms show squarish inner counters, reinforcing the superellipse construction. The numerals and uppercase share the same condensed, blocky structure, producing a consistent, uniform color that stays punchy across lines.