Serif Normal Mimud 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Prima Serif' by Bitstream, 'Georgia Pro' by Microsoft, 'Georgia' by Microsoft Corporation, and 'Borgis Pro' by RMU (names referenced only for comparison).
Keywords: editorial, headlines, book text, magazines, branding, classic, formal, authoritative, literary, readability, tradition, authority, print emphasis, editorial voice, bracketed, transitional, robust, crisp, stately.
A robust serif with pronounced thick–thin modulation and tightly bracketed, wedge-like serifs. The forms are upright and steady, with relatively wide proportions, generous counters, and clear vertical stress. Rounded letters are smooth and weighty, while joins and terminals stay crisp; the lowercase shows a traditional, compact rhythm with sturdy stems and clearly shaped bowls. Figures appear lining and similarly weight-forward, matching the text color of the letters.
Well-suited to editorial typography such as magazine headlines, section openers, pull quotes, and book or journal text where a traditional serif voice is desired. It can also support branding and packaging that benefits from a classic, premium tone, especially in larger sizes where the contrast and serif details can show.
The overall tone is classic and authoritative, with an editorial seriousness that reads as established and dependable. Its strong contrast and firm serifs give it a ceremonial, bookish feel, suitable for content meant to sound confident and composed.
The design appears intended to deliver a conventional text-serif reading experience with elevated contrast and a confident, weighty presence. It balances traditional proportions with a strong typographic color for clear hierarchy in both text and display settings.
At text sizes the face produces a dark, consistent color with clear word shapes, while at display sizes the contrast and serif shaping become more prominent and refined. Curved letters maintain ample interior space, helping prevent the heavy weight from feeling closed-in.