Sans Superellipse Kylup 5 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk W1G' by Berthold, 'Gltp Starion' by Glowtype, 'Cairoli Classic' by Italiantype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, energetic, assertive, retro, playful, impact, motion, approachability, branding, rounded, oblique, soft-cornered, blocky, compact apertures.
A heavy, oblique sans with wide proportions and rounded-rectangle construction throughout. Strokes are thick and even, with softened corners and smooth curvature that keeps counters open but relatively compact. The slant is consistent across uppercase, lowercase, and figures, producing a forward-leaning rhythm and a continuous, streamlined texture in words. Numerals and capitals share the same robust, softly squared geometry, giving the set a cohesive, display-oriented silhouette.
Best suited to headlines, posters, and large-format messaging where the wide, heavy forms can project impact. It also fits sports or automotive-adjacent branding, bold packaging panels, and short logo or wordmark work that benefits from rounded, aerodynamic shapes.
The overall tone is bold and kinetic, with a forward-leaning stance that reads as fast, confident, and slightly retro. Rounded corners temper the weight, adding a friendly, approachable edge while keeping the voice emphatic and attention-seeking.
The design appears intended to deliver maximum presence with a streamlined, forward-leaning attitude. Its rounded-rectangle geometry suggests a focus on modern, industrial softness—combining muscular weight with friendly corners for high-visibility display typography.
The letterforms favor broad, stable shapes and shallow joins, creating strong word shapes at large sizes. The combination of wide set width and heavy stroke produces dense headlines with a compact internal spacing feel, especially in closed forms like O, B, and 8.