Sans Normal Egmir 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui text, presentations, packaging, modern, clean, friendly, casual, sleek, readability, modernization, soft emphasis, versatility, humanist, oblique, rounded, open, airy.
A slanted sans with smooth, rounded construction and an even, low-contrast stroke. Curves are generous and elliptical, with open apertures and softly tapered joins that keep the forms clear at text sizes. Proportions are balanced with a moderate x-height feel, and the overall rhythm is fluid, with slightly varied character widths that avoid a rigid, mechanical texture. Numerals follow the same rounded logic, with simple, readable shapes and consistent slant.
Works well for editorial lead-ins, pull quotes, and general-purpose UI or product text where a subtle italic emphasis is needed without sacrificing clarity. Its clean, rounded forms also suit branding systems and packaging that aim for a modern, personable feel.
The tone is contemporary and approachable—more human and conversational than technical. Its gentle curves and relaxed italic angle suggest motion and ease, lending a friendly, editorial voice without becoming decorative.
The font appears intended as a versatile, everyday italic sans that prioritizes readability and a smooth, modern texture. It balances straightforward construction with a gently human rhythm, offering emphasis and momentum while staying neutral enough for broad use.
The design leans on circular bowls and smooth terminals, producing a cohesive texture in continuous reading. Diacritics and punctuation shown in the sample maintain the same light, unobtrusive presence, supporting clean line breaks and an uncluttered page color.