Serif Flared Potu 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, editorial display, retro, confident, friendly, hearty, poster-like, impact, retro tone, brand voice, display readability, warmth, flared terminals, soft corners, compact counters, round bowls, ink-trap hints.
A heavy serif design with broad proportions and a compact internal rhythm. Strokes are largely even, with stems that subtly widen into flared, wedge-like endings, creating sturdy, sculpted terminals rather than thin hairline serifs. Curves are round and full, counters stay relatively tight, and joins are softened, giving the letters a dense, unified color on the page. The lowercase shows single-storey forms where expected (notably the a and g), with a robust, slightly chunky feel; numerals match the weight and feature strong, simplified shapes.
Best suited to headlines and short blocks of display text where its strong mass and flared detailing can read clearly. It works well for branding, packaging, and editorial display applications that benefit from a retro-leaning, confident voice and high visual impact.
The overall tone is bold and approachable, combining a vintage print sensibility with an easy, contemporary friendliness. Its exaggerated weight and flared endings read as confident and slightly playful rather than formal or delicate, making text feel emphatic and warm.
Likely designed to deliver maximum presence with a distinctive flared-serif signature, prioritizing a solid typographic color and memorable shapes for display settings. The letterforms aim for warmth and readability at larger sizes while keeping a bold, graphic personality.
The design’s flared stroke endings and sturdy serifs create clear word shapes at display sizes, while the dense counters and broad letterforms push it toward headline use rather than long passages. Round letters (O, C, G, e) feel particularly full and smooth, helping the font maintain an inviting, poster-ready presence.