Sans Normal Abgoh 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', 'Neue Frutiger Variable', and 'Neue Frutiger Vietnamese' by Linotype; and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: ui text, signage, captions, dashboards, brand system, modern, clean, efficient, technical, neutral, clarity, modernization, efficiency, system use, readability, oblique, slanted, linear, crisp, open.
This typeface is a slanted, low-contrast sans with smooth, round-based construction and clean terminals. Strokes stay largely uniform with gently modulated curves, and counters are open and legible, giving letters a clear, contemporary silhouette. The italic angle is consistent across capitals, lowercase, and numerals, producing a steady rightward rhythm. Overall spacing reads even, with straightforward geometry and minimal ornamental detailing.
It works well for interface typography, product labeling, dashboards, and general-purpose editorial settings where a clean oblique sans is desired. The consistent slant and open forms also suit short headlines, wayfinding, and captions that need a brisk, modern texture.
The tone is modern and matter-of-fact, with an energetic forward lean that feels efficient and contemporary. Its restrained shapes and consistent rhythm keep it neutral and professional rather than expressive or playful.
The design intention appears to be a straightforward italic sans for contemporary communication—prioritizing clarity, consistent motion, and a controlled, minimal voice that integrates easily into system design and information-forward layouts.
Capitals appear compact and tidy, while the lowercase maintains familiar, utilitarian forms suited to continuous reading. Numerals follow the same slanted logic and simple construction, supporting coherent texture in mixed alphanumeric settings.