Serif Forked/Spurred Madi 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, book covers, game titles, branding, headlines, gothic, storybook, antique, eerie, theatrical, dramatic titling, antique flavor, gothic mood, decorative serif, spurred, forked, angular, condensed, calligraphic.
A condensed serif with sharp, forked terminals and small spurs that give strokes a carved, thorny finish. The design stays upright with low contrast and a steady vertical rhythm, while edges remain crisp and slightly irregular in a deliberately hand-cut way. Counters are compact and apertures tend to be tight, producing a dense texture in text. Capitals are tall and narrow, and the lowercase keeps a modest x-height with pointed joins and wedge-like serifs that reinforce the chiseled silhouette.
Best suited to display roles such as posters, titles, packaging, and branding where the spurred details can be appreciated. It works well for fantasy, historical, Halloween, and theatrical themes, and can add character to short headlines or pull quotes. For body text, it’s more appropriate in larger sizes with generous spacing to keep the dense texture from closing in.
The overall tone feels medieval and storybook, with a hint of occult or gothic drama. Its spurred terminals and narrow proportions create a tense, ceremonial atmosphere that reads as antique and slightly menacing rather than friendly or casual.
The design appears intended to evoke a carved or blackletter-adjacent serif voice while remaining structurally simple and readable. The narrow build and repeated forked terminals suggest a goal of creating a dramatic, antique flavor for impactful titling rather than neutral text setting.
The font’s signature is its repeated forked endings on stems and arms, which create a distinctive sparkle at display sizes. Because internal spaces run tight, long passages can look dark and busy, especially where letters cluster closely.