Cursive Viji 7 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, quotes, social media, casual, friendly, personal, lively, approachable, handwritten feel, warmth, informality, motion, brushy, rounded, monoline, looping, bouncy.
A casual handwritten script with a brush-pen feel and a mostly monoline stroke. Letterforms lean forward with rounded turns, soft terminals, and occasional tapered starts and finishes that mimic quick marker pressure. The rhythm is lively and slightly irregular, with variable character widths and open counters that keep words from feeling dense. Ascenders are tall and prominent, descenders are long and looped in several lowercase letters, and spacing is moderately loose for a handwriting style, supporting readable word shapes.
This font suits short to medium-length display text where a human, informal tone is desired—brand accents, packaging callouts, posters, invitations, and pull quotes. It also works well for headings and highlighted phrases in digital graphics, where the slanted, brushy forms can add warmth and motion.
The overall tone is relaxed and personable, like quick notes or informal signage. Its energetic slant and looping joins give it a cheerful, conversational voice without looking overly polished or formal.
The design appears intended to capture quick, natural cursive handwriting with a consistent pen feel—prioritizing personality and flow over strict uniformity. Its forward slant, looping shapes, and simple stroke construction suggest a versatile script aimed at friendly, everyday communication.
Connections between letters are frequent but not strictly continuous, so it reads as natural handwriting rather than a rigid calligraphic script. Numerals and capitals share the same brisk, drawn-by-hand character, with simple forms and rounded curves that match the alphabet.