Sans Normal Asmur 16 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, product labeling, neutral, modern, clean, friendly, practical, everyday usability, clarity, versatility, neutral branding, screen readability, geometric, open, crisp, even, balanced.
A clean sans with near-monoline strokes and a measured, geometric foundation. Curves are smooth and round (notably in O/C/G and the numerals), while terminals are mostly straight and crisp, creating a tidy, contemporary texture. Proportions are balanced with open apertures and clear counters; spacing reads even and orderly across the alphabet and numerals. The lowercase shows simple, unembellished constructions with a single-story “g” and a compact “t,” keeping the silhouette straightforward and legible.
This font works well for user interfaces, product copy, and general-purpose body text where a steady rhythm and clean forms support comfortable reading. Its clear shapes and open counters also make it suitable for wayfinding and informational signage, as well as editorial layouts that need a contemporary, unobtrusive sans.
The overall tone is neutral and modern, with a friendly, approachable cleanliness rather than a stark or technical feel. It reads as dependable and unobtrusive, suited to interfaces and everyday communication where clarity matters more than personality.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity and consistency. By combining geometric roundness with straightforward, unornamented details, it aims to perform reliably across both display-sized headlines and longer passages without drawing attention away from the content.
Distinctive cues include a circular, open “G” with a simple horizontal bar, a centered, symmetrical “W,” and numerals that stay consistent in stroke and rounding (with an open, airy “4” and smoothly looped “8”). The sample text shows stable color and rhythm in paragraph settings, with punctuation and apostrophes that remain crisp at larger sizes.