Script Haju 10 is a very bold, narrow, low contrast, italic, normal x-height font.
Keywords: logos, packaging, posters, headlines, social media, retro, friendly, playful, casual, lively, handmade feel, bold impact, friendly branding, retro display, brushy, rounded, bouncy, looping, compact.
A compact, slanted brush-script with heavy, rounded strokes and soft terminals. Letterforms are built from smooth, continuous curves with occasional tight counters and teardrop-like joins, giving the shapes a dense, inked-in feel. The rhythm is bouncy and slightly irregular in a hand-drawn way, with simplified entry/exit strokes and minimal flourishes compared to more ornate scripts. Uppercase forms read as bold, sculpted swashes, while lowercase maintains a steady, connected flow and sturdy bowls.
Best suited for short, high-impact text such as logos, packaging callouts, posters, and social media graphics where its bold brush texture can carry personality. It works well for café/food branding, casual retail, and event promotions, and is most effective when given enough size and breathing room to keep counters and joins clear.
The overall tone is upbeat and approachable, with a nostalgic sign-painting energy. Its thick, rounded forms feel warm and informal, leaning more toward fun and friendliness than elegance. The slant and brushiness add motion, making headlines feel animated and personable.
The design appears intended to emulate a confident, marker/brush-lettered script with a compact footprint and strong presence. It prioritizes punchy readability and a friendly, retro-leaning handmade feel over delicate detail, making it a natural choice for display typography that needs warmth and momentum.
The font’s heavy joins and compact counters can cause small apertures to fill in at reduced sizes, especially in dense words or tight tracking. Numerals and capitals share the same bold, rounded brush language, helping mixed-case and alphanumeric settings feel cohesive.