Print Wubig 3 is a regular weight, narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, dramatic, luxury, theatrical, editorial impact, luxury feel, display drama, hand-drawn flavor, didone-like, hairline, tall, condensed, crisp.
A tall, condensed display face with extreme thick–thin modulation and sharp, clean terminals. Strokes swing from hefty vertical stems to near-hairline horizontals and diagonals, creating a striking, high-fashion rhythm. Serifs are minimal to absent in places, with occasional fine, needle-like entry/exit strokes and tapered joins that feel drawn rather than mechanically constructed. Counters are compact, apertures are tight, and overall spacing reads slightly irregular in a way that enhances a hand-rendered, print-like character.
Best suited to headlines, fashion/editorial layouts, and brand marks where high contrast and condensed proportions create instant impact. It can also work well on posters and premium packaging when set with generous tracking and ample line spacing, allowing the hairlines to breathe.
The font projects a chic, runway-ready tone with a dramatic, high-contrast sparkle. Its crisp hairlines and towering proportions suggest luxury and editorial sophistication, while the slight quirks and gestural details add a human, boutique feel rather than a purely classical formality.
The design appears intended to deliver an attention-grabbing, fashion-forward display voice by combining extreme contrast with tall, narrow proportions and subtly hand-drawn nuances. The goal is likely to balance luxury cues with a distinctive, slightly idiosyncratic print personality that stands out in titles and branding.
Distinctive features include very thin crossbars (notably in E/F/T), elegant curved bowls (B/D/O), and occasional diagonal hairline accents that act like drawn entry strokes. In text, the strong vertical emphasis and tight letterforms produce a dark, punchy texture that favors larger sizes over long passages.