Sans Normal Sunak 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, approachable, chunky, approachability, retro charm, display impact, informal tone, rounded, soft corners, compact, bouncy, open counters.
A heavy, rounded sans with softly blunted terminals and gently tapered joins that create a slightly hand-cut, “inked” feel. Curves are broad and smooth, with open counters and roomy bowls that keep the shapes clear at display sizes. Proportions are moderately compact, with a sturdy vertical stance and a subtle bounce from uneven stroke emphasis in diagonals and curved joins. The lowercase has simple, single-storey forms (notably a and g), and the numerals are wide and bold with rounder geometry and clear silhouettes.
This face is well suited to headlines and short text where personality matters—posters, packaging, café or retail signage, and brand marks needing a friendly, retro-leaning voice. It can also work for subheads and callouts when set with generous spacing to let the rounded forms breathe.
The overall tone is warm and informal, with a mid-century, sign-painting friendliness. Its rounded construction and chunky rhythm feel welcoming and lightly nostalgic, projecting cheer and approachability rather than strict neutrality.
The letterforms suggest an intention to deliver a bold, approachable display sans with a nostalgic, human touch—maintaining clear counters and sturdy shapes while using rounded terminals and subtle stroke shaping to feel casual and inviting.
The design leans on circular construction with softened edges, giving letters a cushioned look. Diagonals (like in K, V, W, X) appear slightly tapered and dynamic compared to the straighter stems, adding energy to text lines. The lowercase t has a distinctive curved foot, contributing to the font’s whimsical character.