Script Hyruk 7 is a bold, narrow, medium contrast, italic, very short x-height font.
Keywords: headlines, posters, packaging, branding, social media, playful, casual, friendly, expressive, energetic, handmade feel, expressive display, friendly tone, brush lettering, brushy, rounded, bouncy, swashy, monoline-ish.
This font has a brush-script look with lively, forward-leaning forms and rounded terminals. Strokes show gentle modulation—thicker on main downstrokes and lighter on turns—creating a smooth, hand-drawn rhythm. Letterforms are loosely connected in running text, with variable joins and occasional breaks that keep the texture organic rather than perfectly continuous. Proportions are compact with a small x-height and prominent ascenders/descenders; counters tend to be open and simplified, supporting quick, fluent shapes. Capitals are larger and more gestural, often featuring soft entry/exit strokes and subtle swashes that give headings extra presence.
It works best for short, expressive copy where a handwritten voice is desired—logotypes, product labels, invitations, posters, and social media graphics. The energetic capitals and flowing lowercase make it especially effective for prominent titles and pull quotes, while longer paragraphs are more suitable at comfortable display sizes.
The overall tone is informal and personable, like quick brush lettering used for notes, packaging, or social posts. Its bouncy rhythm and rounded finishes feel upbeat and approachable, with a touch of handcrafted charm rather than polished formality.
The design appears intended to capture the speed and warmth of brush lettering in a consistent, reusable alphabet. It prioritizes gesture, rhythm, and expressive capitals to deliver a friendly handwritten presence for display-oriented typography.
Spacing in the samples appears naturally uneven in a way that mimics handwriting, producing a textured line color at larger sizes. Several characters show distinctive looped or hooked strokes (notably in letters like g, y, and k), which increases personality but can make very small sizes feel busier.