Sans Normal Wugim 2 is a bold, narrow, low contrast, upright, short x-height font visually similar to 'Corsica' by AVP and 'Blitz Condensed' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, friendly, playful, retro, approachable, punchy, friendly impact, display emphasis, retro charm, informal clarity, rounded, soft corners, compact, chunky, informal.
A compact, heavy sans with rounded terminals and softened corners throughout. Strokes are largely monolinear, with subtle optical corrections where curves meet stems, giving a slightly hand-tuned feel despite the overall geometric simplicity. Counters are relatively small and apertures are somewhat closed, creating dense, dark lettershapes that read best at larger sizes. The lowercase shows a modest x-height relative to sturdy ascenders/descenders, and the overall rhythm feels tight and efficient with short extenders and compact proportions.
This style is well suited to short-form display use such as headlines, posters, product packaging, and brand marks where a friendly, high-impact voice is needed. It can also work for playful editorial callouts or children’s/educational materials, especially when set with generous tracking or at larger sizes to keep counters from filling in.
The font conveys a warm, cheerful tone with a slightly retro, cartoon-adjacent friendliness. Its rounded edges and chunky mass make it feel approachable and informal, with enough structure to stay legible while still feeling characterful and fun.
The design appears intended to deliver maximum warmth and impact through rounded, simplified forms and dense color, while keeping a straightforward sans structure for clarity. The compact proportions and soft terminals suggest a focus on approachable display typography rather than neutral text performance.
Round forms like O, Q, and 0 are strongly circular and weighty, while straight-sided letters keep gently curved ends rather than sharp cuts. The figures are bold and simple, with a particularly strong presence in 8 and 9 due to their tight internal spaces. Overall spacing appears snug, contributing to a poster-like density in text settings.