Sans Normal Hiruj 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, ui labels, headlines, friendly, casual, playful, approachable, modern, approachability, informality, clarity, cheerfulness, rounded, soft terminals, monoline, open apertures, humanist.
A rounded, monoline sans with a consistent forward slant and softly finished stroke terminals. Curves are generously circular and counters stay open, giving letters a buoyant rhythm and clear interior space. The uppercase set reads clean and simple, while the lowercase introduces more personality through single-storey forms and gently bent joins, keeping the texture light and even across lines. Numerals follow the same rounded construction, with smooth curves and minimal angularity.
Well-suited for brand identities that want warmth and modern simplicity, as well as packaging, signage, and poster headlines where a friendly voice is helpful. It can also work for UI labels and short text blocks when an informal, approachable texture is desired.
The overall tone is friendly and informal, with a hand-drawn ease tempered by clean, controlled geometry. It feels upbeat and welcoming rather than technical, lending a conversational voice to headlines and short passages.
Likely designed to combine the clarity of a rounded sans with an expressive italic stance, creating a contemporary, friendly type voice that stays legible while feeling personable.
The italic slant is integral to the design rather than a simple oblique, and the round joins help maintain smooth continuity in dense text. Wide, open shapes in letters like c, e, and s support readability, while the soft corners keep the look approachable.