Sans Normal Talog 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: magazines, headlines, branding, posters, book covers, editorial, refined, contemporary, calm, bookish, editorial polish, modern elegance, premium tone, distinctive lowercase, crisp, airy, minimal, calligraphic touch, open counters.
A clean, high-contrast roman with predominantly smooth, near-circular bowls and straight-sided stems. Strokes transition sharply between thick verticals and hairline horizontals, giving letters a crisp, glossy finish at display sizes. Proportions are generous and open, with broad rounds (C, G, O) and comfortable spacing that keeps texture light. Terminals are mostly straight and unbracketed, while select lowercase forms introduce subtle calligraphic inflections—most notably a single-storey “a” and a “y” with a looping descender—adding character without turning decorative.
Well-suited to editorial applications such as magazine headlines, pull quotes, and section titling where contrast and refinement are assets. It also fits branding, packaging, and poster work that calls for a contemporary, premium tone, and can work for short-form text when set at a comfortable size and with enough leading to preserve the delicate horizontals.
The overall tone is polished and editorial, balancing modern restraint with a hint of classic sophistication. It feels composed and intelligent rather than loud, with enough personality in a few signature letters to avoid blandness.
The design appears aimed at delivering a modern, minimal roman with pronounced contrast and open geometry, while preserving a small amount of distinctive charm through selective lowercase details. The result prioritizes elegance and clarity in display and editorial contexts.
The numerals match the letterforms’ contrast and openness, reading clearly with elegant curves (notably 2, 3, 5, 8, 9). In text, the strong contrast and fine hairlines create a slightly sparkling rhythm that benefits from adequate size and print-like rendering, while the round forms keep paragraphs from feeling rigid.