Sans Normal Lylob 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Altivo' by Kostic, 'Fact' by ParaType, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, confident, playful, impact, motion, bold branding, display clarity, slanted, rounded, soft corners, compact counters, punchy.
This typeface is a heavy, forward-slanted sans with rounded, somewhat swollen forms and smooth curves throughout. Strokes are broadly even, with compact interior counters that keep shapes dense and impactful at display sizes. Terminals tend to be blunt and softened rather than sharp, and the overall construction favors simple geometry with a slightly bouncy rhythm. Numerals and capitals read as sturdy blocks with consistent mass, while lowercase shows friendly, rounded bowls and short joins that maintain the same bold texture across words.
Best suited to short, high-impact settings such as headlines, posters, sports-related graphics, packaging callouts, and logo wordmarks. The dense, rounded shapes hold up well when you need maximum emphasis, while the slant adds momentum for promotional and action-oriented messaging.
The overall tone is bold and upbeat, with a sense of motion created by the consistent slant and the chunky, rounded silhouettes. It feels contemporary and fun rather than formal, projecting confidence and approachability with a sporty, headline-first attitude.
The design appears intended to deliver strong visibility and personality with minimal fuss: a bold, slanted sans that reads quickly and feels dynamic. Its rounded geometry and heavy color suggest a focus on friendly impact for branding and display typography rather than extended text reading.
In the sample text, the dark color and tight counters create a strong, continuous typographic “stripe,” especially in longer lines. Curved letters (like C, O, S) emphasize the rounded design language, while diagonals (like V, W, X, Y) reinforce the energetic, forward-leaning feel.