Sans Superellipse Jese 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gusto Black' by BA Graphics, 'Midnight Sans' by Colophon Foundry, 'Kairos Sans' by Monotype, 'Palestina' by Tipo, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, assertive, retro, stencil-like, impact, ruggedness, geometric uniformity, display emphasis, chamfered, blocky, squared, compact, rounded corners.
This typeface uses heavy, compact block forms built from rounded-rectangle geometry with chamfered corners and broad, flat terminals. Curves tend to resolve into squarish bowls and counters, keeping a consistent, engineered silhouette across the alphabet. The lowercase is sturdy and simplified, with short extenders and wide, squared counters that stay open at display sizes. Numerals follow the same cut-corner, superelliptical construction for a uniform, signage-like texture.
It performs best in headlines, posters, and short emphatic lines where its chunky silhouettes can carry impact. The structured, cut-corner look also fits sports branding, packaging, and signage applications that benefit from a rugged, engineered voice.
The overall tone is bold and utilitarian, with a sporty, industrial confidence. Its clipped corners and squared curves evoke athletic lettering and workwear graphics, giving it a slightly retro, machine-made feel. The strong silhouettes read as direct and no-nonsense, suited to punchy statements.
The design appears intended to deliver maximum impact through simplified, geometric letterforms with consistent cut corners, prioritizing strong silhouettes and a cohesive industrial aesthetic for display use.
The design maintains a consistent system of corner cuts and rounded rectangles, creating a cohesive rhythm in both uppercase and lowercase. The heavy weight and tight internal spaces make it most comfortable at larger sizes, where the distinctive corners and counters remain clearly legible.