Sans Normal Ednew 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, advertising, editorial, social media, modern, clean, friendly, lively, informal, emphasis, clarity, contemporary tone, approachability, oblique, rounded, humanist, open apertures, soft curves.
A smooth, oblique sans with rounded construction and gently tapered strokes. Curves are prominent and clean, with open, readable counters and a steady baseline rhythm despite the italic slant. Proportions feel balanced rather than condensed, and the lowercase maintains a moderate height with clear differentiation between similar shapes. Numerals follow the same flowing, slightly calligraphic motion, keeping the overall texture even and uncluttered.
Works well for interface copy, headings, and short to medium passages where a modern italic voice is useful without heavy ornamentation. Its open shapes and even texture support readable captions, pull quotes, and promotional copy, while the clean curves also suit contemporary branding and packaging where a friendly slanted sans is desired.
The overall tone is approachable and contemporary, with a casual forward motion from the slant. It reads as friendly and energetic without becoming quirky, making it feel conversational and light. The rounded forms and restrained detailing give it a calm, clean personality suitable for everyday digital and print communication.
Designed to provide an italic sans that feels current and easygoing, combining clean rounded geometry with a consistent forward slant. The intent appears to balance clarity with motion, offering a personable emphasis style for both display and text settings.
The italic angle is consistent across capitals, lowercase, and figures, and the bowls and joins avoid sharp corners, emphasizing softness. Letterforms keep a simple, streamlined geometry that produces a smooth gray value in paragraphs, particularly in mixed-case text.