Script Fugim 7 is a very bold, narrow, low contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, social media, friendly, playful, retro, confident, casual, expressive display, brush lettering, headline impact, retro sign feel, rounded, brushy, swashy, bouncy, connected.
This script has a heavy, brush-like stroke with rounded terminals and smooth, continuous joins that create a strongly connected rhythm. Letterforms lean forward and show a lively baseline bounce, with looped entries and exits that read as subtle swashes rather than sharp calligraphic points. Counters are compact and the overall texture is dense and dark, while curves dominate and corners are softened for a warm, approachable silhouette.
Best suited for short-to-medium display text where a bold, handwritten voice is desired—such as branding marks, packaging callouts, posters, and social media graphics. It can also work for invitations or event materials when set with generous spacing and minimal all-caps use to keep the connections clear.
The tone is upbeat and informal, with a nostalgic, sign-painter flavor that feels energetic and personable. Its bold, flowing shapes convey friendliness and confidence, leaning more playful than formal despite the consistent cursive structure.
The design appears intended to emulate confident brush lettering with consistent connectivity and a smooth, rounded finish, prioritizing personality and impact over small-size text clarity. Its animated curves and swashy capitals suggest a focus on expressive headlines and branded phrases.
Capitals are prominent and decorative, often using larger initial strokes and rounded loops that help them function as attention-getting anchors. Numerals follow the same brushed, rounded construction and maintain the same forward motion, supporting cohesive mixed text in display settings.