Sans Other Abmem 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, quirky, cartoon, bouncy, chunky, informal display, add personality, handmade feel, friendly impact, humor, rounded, soft-cornered, wavy, irregular, friendly.
A heavy, soft-edged sans with intentionally irregular outlines and a gently wavy baseline rhythm. Strokes are thick and mostly uniform, with rounded corners and slightly swollen curves that give each letter a cutout, hand-drawn feel. Proportions vary subtly from glyph to glyph—counters, bowls, and stems shift in width and curvature—creating an uneven, animated texture in words while remaining broadly legible. Numerals and capitals follow the same chunky construction, with simplified geometry and open, rounded apertures.
Best suited to short, attention-grabbing settings such as posters, headlines, product packaging, and playful branding. It also fits children’s materials and casual event signage where a friendly, animated voice is desirable; it is less appropriate for dense body text or situations requiring a restrained tone.
The overall tone is lighthearted and mischievous, with a cartoon-like bounce that feels informal and expressive. Its uneven contours suggest handmade signage or playful display lettering rather than a strict, engineered system.
Likely designed to deliver a bold, approachable display voice with a deliberately imperfect, hand-cut character. The goal appears to be instant visual personality—soft, chunky forms and rhythmic irregularity—while keeping letterforms familiar enough for quick recognition.
In paragraphs, the strong weight and irregular shapes produce a lively, high-impact word image; spacing and letterfit appear designed for display use where texture is a feature, not a flaw. The roundness and simplified forms keep the black shapes from feeling harsh despite the heavy color.