Sans Normal Kumos 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corsica' by AVP, 'Barnaul Grotesk' by ParaType, and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, contemporary, energetic, impact, momentum, modernity, emphasis, visibility, oblique, geometric, compact, rounded, clean.
A heavy oblique sans with rounded, geometric construction and smooth, low-contrast strokes. The forms feel compact and sturdy, with broad curves, closed counters, and a consistent forward slant that keeps the rhythm moving. Terminals are clean and largely blunt, and the overall silhouette is solid and even, supporting strong color in text and display settings.
Well-suited to headlines, posters, and brand marks that need a strong, forward-moving emphasis. It also fits sports and event graphics, promotional materials, and packaging where bold presence and quick readability at medium-to-large sizes are priorities.
The strong slant and dense shapes give the typeface a fast, assertive voice that reads as modern and energetic. It suggests performance-oriented branding and impactful messaging rather than quiet neutrality, while still staying clean and straightforward.
The design appears intended to deliver a modern, high-impact oblique sans that combines geometric simplicity with a forceful typographic color. It prioritizes momentum and visibility, aiming for clear, energetic communication in display-led contexts.
Round letters like O and Q are notably full and stable, and the numerals match the same robust, oblique stance for a unified texture. The overall spacing appears comfortably open for an oblique face, helping maintain clarity as lines of text build up.