Serif Other Atda 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Impara' by Hoftype, 'Portilla Rounded Bold Sans Font' by Maulana Creative, and 'Blacker Shield' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, signage, playful, retro, friendly, chunky, whimsical, attention grabbing, retro display, friendly tone, playful branding, whimsical charm, rounded, bouncy, soft corners, bulbous, cartoonish.
This typeface uses heavy, rounded letterforms with subtly flared, serif-like terminals and soft, blunted corners throughout. Strokes feel organically modeled rather than geometric, with gentle swelling and tapering that creates a lively rhythm and slightly irregular texture across words. Counters are generous and often teardrop or bean-shaped, and joins lean toward smooth, scooped transitions instead of sharp angles. The overall spacing and silhouettes favor big, simple shapes with a buoyant baseline presence, making the design read as a display face rather than a text workhorse.
Best suited to headlines, short phrases, and branding where a warm, playful personality is desired. It works well on posters, packaging, shop or event signage, and editorial pull-quotes where strong silhouettes and a retro-friendly voice help the text stand out.
The tone is upbeat and approachable, with a nostalgic, hand-crafted feel that leans toward cartoon and mid-century signage sensibilities. Its soft, inflated forms and playful terminal treatments give it a humorous, friendly voice suitable for lighthearted messaging.
The design appears intended to deliver maximum impact with a soft, personable character—combining chunky weight with rounded, serif-like finishing to evoke vintage display lettering. It prioritizes distinctive silhouettes and charm over strict neutrality, aiming to feel fun, approachable, and memorable in prominent sizes.
Uppercase and lowercase share a consistent, rounded construction, while details like the single-storey lowercase forms and the softly notched joins help maintain a cohesive, informal character. Numerals match the same bulbous, friendly styling and remain highly attention-grabbing at headline sizes.